Franchise
Prospectus
Partner with Capital Electrical Wholesaler
The electrifying franchise!
Franchise
Prospectus
Partner with Capital Electrical Wholesaler
The electrifying franchise!
Our business background
Welcome to Capital Electrical Wholesalers – the electrifying Electrical Wholesaler. We are a specialist wholesaler, uniquely focusing on supplying electrical components and materialsto the SME (small and medium-sized enterprise) Electrical Contractors market.
Operating from our high-profile company-owned location in Greenford, London
& a fast-growing number franchise stores we offer trade counter & online ordering facilities to electrical contractors. We also offer a delivery service.
We work on the principle of “dedicated to serve” resulting in the business having built a formidable reputation amongst its core customer base.
CEW was established in 2012 by Marcin & Aneta Wickowski, CEW’s Directors.
Having worked as an Electrical Contractor in the UK for 4 years employing 15 staff, Marcin spotted a gap in the market for a high quality, customer service focused, electrical wholesalers to service the important & growing S.M.E. sector.
CEW opened its first location in Greenford, West London in 2012 and quickly established brand loyalty traction & a fantastic reputation from local customers.
The business has experienced impressive year-on-year growth never stopped growing since it was launched.
CEW are now offering franchises across the UK with ambitious plans to build a 100+ location strong network of like-minded individuals as our franchise partners.
We are offering Franchise opportunities to motivated business-people entrepreneurs that are looking want to invest in a professional, innovative brand and proven, highly profitable business model.
Our brand
Welcome to Capital Electrical Wholesalers – the electrifying Electrical Wholesaler. We are a specialist wholesaler, uniquely focusing on supplying electrical components and materialsto the SME (small and medium-sized enterprise) Electrical Contractors market.
Operating from our high-profile company-owned location in Greenford, London
& a fast-growing number franchise stores we offer trade counter & online ordering facilities to electrical contractors. We also offer a delivery service.
We work on the principle of “dedicated to serve” resulting in the business having built a formidable reputation amongst its core customer base.
CEW was established in 2012 by Marcin & Aneta Wickowski, CEW’s Directors.
Having worked as an Electrical Contractor in the UK for 4 years employing 15 staff, Marcin spotted a gap in the market for a high quality, customer service focused, electrical wholesalers to service the important & growing S.M.E. sector.
CEW opened its first location in Greenford, West London in 2012 and quickly established brand loyalty traction & a fantastic reputation from local customers.
The business has experienced impressive year-on-year growth never stopped growing since it was launched.
CEW are now offering franchises across the UK with ambitious plans to build a 100+ location strong network of
like-minded individuals as our franchise partners.
We are offering Franchise opportunities to motivated business-people
entrepreneurs that are looking want to invest in a professional,
innovative brand and proven, highly profitable
business model.
Our Brand’s Strapline is:
‘Dedicated to serve the electrical
trade’ … and we mean it!
Our mission statement
The business has experienced impressive year-on-year growth never stopped growing since it was launched.
CEW are now offering franchises across the UK with ambitious plans to build a 100+ location strong network of
like-minded individuals as our franchise partners.
We are offering Franchise opportunities to motivated business-people
entrepreneurs that are looking want to invest in a professional,
innovative brand and proven, highly profitable
business model.
Our values that we always adhere to
Integrity
We are committed to exceptional service standards to each & every customer. We are genuine, have integrity & customerstrust our renowned service
Technical knowledge
We have the technical know-how & offer practical solutions on the products we sell. We are highly respected in our marketplace
Innovation
We embrace innovation, whether that is new electrical products & product ranges; electrical supplies; technologies & I.T. Solutions across our
Entrepreneurial Spirit
We are innovative, forward-thinking, with a can-do attitude
Passion
We are passionate about our business, brand, and service offering whilst continuously growing, developing, and striving to be the very best.
Professional
We are dedicated specialist suppliers to customers. We always operate professionally to advice, support and serve our customers
Connected
We value our people & relationships – be that our customers, our team, our suppliers, or trade associations.
We work with a family-friendly spirit and an ethos of building and maintaining strong business relationships for the benefit of everyone connected with our business
A truly electrifying
Franchise opportunity
We understand our customers and their needs
Capital Electrical Wholesalersfocus predominantly on electrical suppliesto S.M.E. Electrical Contractors, the Construction industry, and related professionals – as well as the DIY electrical market. Our customer base values our personal, professional service standards; our extensive, branded product range; our competitive price point; our convenience; extended opening hours; delivery service; accessibility locally and our product knowledge, advice & support.
The Electrical Wholesalers market in the UK is worth an estimated £3billion per annum!
Electrical Wholesalers account for over 70% of the UK electrical components and electrical materials business, predominantly supplying the building and construction sectors. In addition, electrical installation upgrades, repairs and renovations drives demand.
The development of niche product sectors will provide an opportunity to add value and differentiate on a basis
other than cost, reducing price sensitivity.
Our mission statement
Franchise opportunity
- Huge range of quality, branded electrical products available for same-day / next-day
collection or delivery – order in store; online or simply call us - Purchasing power offers competitive, preferential buying terms.
- Convenience – high profile, convenient locations, open 6 days a week
- Technology & innovation drives our business & delivers operational efficiencies
- Business built on outstanding customer service standards – customer acquisition;
- loyalty; referrals and strong relationship management
- Brand image and brand awareness – contemporary image
- Business development – our ethos is to be agile to market trends
- Industry expertise; knowledge; customer support for all things electrical
- Cost effective marketing strategy – social media; local activity; recommendations
- Highly respected, established & successful business with strong ethics and integrity
Our suppliers & buying group
We are members of one of the UK’s major electrical products and components buying groups. The buying group has over 120 electrical product manufacturers as approved suppliers offering a massive range of everything electrical from cables, sockets, switchgear, lighting and much, much, more! CEW Greenford ensure through the association with the buying group that Franchisees have access to extremely competitive pricing. CEW administers purchases through the buying group on behalf of franchisees, saving you valuable admin time so you can concentrate on delivering your business plan, developing the business in your local market, and focusing on customer service – all secure in the knowledge that you are offering highly competitive market prices for all productsthat will ultimately drive a sustainable, profitable and growing electrical wholesale business.
Our franchise package
Franchise opportunity
Franchise Licence
– the rights to use the Capital Electrical Wholesalers brand and trademark in your local area & rights to use our ‘know-how’, operating methods; systems; processes
Premises Design & Build Assistance
– premises & location evaluation; assistance & guidance with premises planning, design & fit-out advice & support
Recommended Suppliers & Purchasing Power
– product supplies through our exclusive purchasing consortium membership – offers access to an extensive supplier base of 120+ manufacturers.
Initial Training & Launch Support
– Our comprehensive training programme will ensure you have the know-how & skills to start trading. Training will include Sales & Business Development; Customer Service Skills Excellence; Product Range & Stockholding Levels; Stock Control. It will also cover Business Management – Financial Management; Accounts & Administration; Systems & Processes; Recruiting & managing your team
Business Manuals
– Franchise Operations Manuals
Technology
– I.T. Systems – EPOS; CRM; Stock Purchasing; Stock Control; Customer Accounts & Accounting System
Local Marketing Support – Prime listing on our website; social media activity
– including templates & guidelines; leaflets & brochures; promotional items & point-ofsale materials; branded livery for your delivery vehicle
Ongoing Business & Operational Support
– Advice, guidance & support with sales generation & business development; customer retention & relationship management; systems & processes to improve business efficiencies and operational processes. Our franchisees will receive a comprehensive ongoing support package, we will be providing professional advice & assistance to help you develop your business & achieve your aims and objectives. We charge a small Franchise Management Service Fee for our comprehensive ongoing business support.
Our franchise package
We are members of one of the UK’s major electrical products and components buying groups. The buying group has over 120 electrical product manufacturers as approved suppliers offering a massive range of everything electrical from cables, sockets, switchgear, lighting and much, much, more! CEW Greenford ensure through the association with the buying group that Franchisees have access to extremely competitive pricing. CEW administers purchases through the buying group on behalf of franchisees, saving you valuable admin time so you can concentrate on delivering your business plan, developing the business in your local market, and focusing on customer service – all secure in the knowledge that you are offering highly competitive market prices for all productsthat will ultimately drive a sustainable, profitable and growing electrical wholesale business.
Start-up costs will obviously vary depending on the size & upgrades required to your premises. As a guide, typical start-up
NOTE
We will provide a full breakdown of franchise investment requirements as well as Sales & Profit Illustrations to suitably qualified and interested parties. We have the facilities through our relationships with the leading high street banks franchise depts to assist you raise funds for your new business.
FAQ
Franchise opportunity
What is the longevity of the CEW business?
We have experienced strong year-on-year growth in our business since launch and the market trend & demand for electrical products and services, as well as continual innovation, suggests that our business has an exciting opportunity pand the otential to continue to develop & grow.
On what basis do you select your Franchisees?
We want our Franchisees to succeed, and on that basis, we will be selective about awarding all CEW franchises. We want ambitious people, preferably with a successful business background and experience in the electrical trade or construction industry, who are interested in promoting the CEW brand in your local area, predominantly to trade customers, but also to customers from a wide range of sectors.
Can you assist with Business funding?
Is Franchising the best option for me?
Current stores
Franchise opportunity
Greenford
401-403 Greenford Road, Greenford UB6 8RF
T: 0208 578 8445
E: greenford@cewgroup.co.uk
Luton
Unit M Kingsway Industrial Estate, Luton, LU1 1LP
T: 01582 801 122
E: luton@cewgroup.co.uk
Richmond
362 Upper Richmond Road West, SW14 7JT
T: 0800 133 7425
E: richmond@cewgroup.co.uk
Dunstable
5 Brittany Court, High Street South, LU6 3HR
T: 01582 551 106
E: dunstable@cewgroup.co.uk
Hayes
Hayes 4 Broadway Parade, Coldharbour Lane, UB3 3HE
T: 0208 127 4321
E: hayes@cewgroup.co.uk
Next step?... Let’s talk today!
Contact us today to arrange an informal, no obligation conversation. We will be happy to answer your questions. If, following initial discussions, you are interested in taking your application further, we will ask you to complete our Expression of Interest form. We will then arrange a Discovery Day meeting at our Greenford branch where you can meet our team and see our operations at first-hand. We will provide detailed information about our business and the franchise programme at this meeting, including our Franchise Information Document & the Franchise Agreement together with additional details about our recruitment and selection process.
Our standards
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